International SEO: How to target a specific country?
International SEO is different in many terms from the regular SEO services that are within the boundaries of a country. Simple SEO services include targeting groups of the audience that are within the boundaries of a country. But, with international SEO services, there are multiple countries or at least one foreign land targeted than the country of origin of SEO services. The task might seem mighty in the basic sense that the Host SEO service provider would now need to understand preferences and ways of browsing of a completely different audience.
The SEO services would take into account what are the consumer patterns of the foreign country and need to identify the result generating and non-fruitful methods of SEO. The task of international SEO might seem overwhelming initially, but with little research and hard work, this task can also be accomplished well. There are certain key rules to be observed while working for international SEO.
Rigorous Research
The initial step that is the base of any international SEO is to determine the present traffic from each country of the target. If the target is yet not fixed, then these patterns help in determining the potential target countries. Questions like the present organic traffic from each country, the conversion rate from each country, and the volume and trend coming from each country would help to narrow down on the options.
“Google Analytics” can be a good tool to help with the task. There are other similar tools available in the market to help with the task. Google Analytics is also a fair tool to help you identify website trends for this purpose. With other tools as well, you need to look into two key aspects.
1. Current organic traffic from the country.
2. The trend and conversion from these countries.
If somehow there is not enough conversion from a specific area, then targeting a language can also be a good idea.
Finding Right Domain Names
Once you have decided to target your SEO efforts and website for a specific country, it should be a wholesome effort. The website should have ccTLD or TLD domain names. This keeps it easy for Google to understand which audience is the website aiming to. Country-specific domains give strong branding benefits to the website. There are other alternatives like geotargeting on a single website. But there are certain limitations to that approach. ccTLD and TLD domains are preferable approaches towards international targeting.
Look Beyond Google for Localized Keyword Search
In large market countries like INDIA and BRAZIL Google has almost 97% reach. Thus, in the case of large market countries, Google is the ultimate destination to find the right keywords for your content. But other countries have specialized search engines that are ruling their market share. For example, Yandex (Russia), Yahoo (Japan and Hong Kong), Seznam (Czech Republic), Naver (South Korea), and Baidu (China). These are other major search engines to look for if targeting one of these countries for international SEO. Being staunch with the SEO methods used in one country can be a detrimental approach for international SEO. Thus, find out the best keywords and domain positions with other search engines preferred in the country.
International SEO Targeting Choices
When it comes to international two different approaches would grab your attention. All the other processes boil down to this one crucial choice you have to make for your website and product.
International SEO means you are approaching a different culture and language following the audience than your home country. Your product can be anything from a service of cleaning to a food product. Now while you are serving two different countries, you have to decide would my service or product remain the same if the language of the content on my website is changed?
Or do you think the change in content language would not suffice? What we mean to say is, would a different audience be more interested in different types of products within your list of products or services. If it is a case that a language change would just mean a boring translation to another audience, you should opt for an altogether different approach to SEO.
In the second case where a business needs to create a different concept of a website for types of its services and more liked products, another website with suitable TLD and ccTLD domain name. This is the reason you encounter both types of suggestions when it comes to international SEO.
Key Takeaways
These were the key features and aspects of International SEO when it comes to targeting a different country. We have helped you solve the clutters and pointed the clear differences of choices with hreflangs tags and TLD or ccTLD domains as website options. Generally, when people search for information on International SEO, they encounter these common options and get confused as to what is the right option.
We hope to make it clear to the audience that it comes to the product and service type of your business. Thus, depending on your business type you can opt for either of them and proceed further. We understand it might get a bit overwhelming when it comes to International SEO targeting a specific country task.
Thus, we suggest you hire professionals for the task. These veterans would help you throughout the process, and you would make informed choices for your job. Veterans like AMITKK international SEO experts would ensure your success journey is easy and non-complicated for you. You can trust these experts for SEO tasks as they have successfully generated results for their other clients. You should trust the profile of clients and the results they have created for them. There may be other options surely, but always trust the results rather than claims when it comes to SEO.